Friday, March 7

• 3:00pm - 4:00pm PBook Reading: The Principles of Beautiful Web Design (Austin Convention Ctr, Room Day Stage) more >>
• 3:30pm - 4:30pm PHow to Rawk SXSW: The Basics (Austin Convention Ctr, Room 18ABCD) more >>
• 5:00pm - 6:00pm PBattledecks II (Austin Convention Ctr, Room 12AB) more >>
• 5:00pm - 6:00pm PRespect! (Austin Convention Ctr, Room 18ABCD) more >>
• 6:00pm - 8:00pm TFriday Night Mix at Six (6-8pm) (Six, 117 W 4th St @ Colorado) more >>

Saturday, March 8

• 10:00am - 11:00am PBook Reading: Web Design for ROI (Austin Convention Ctr, Room Day Stage) more >>
• 10:00am - 11:00am PWhat Teens Want Online & On Their Phones (Austin Convention Ctr, Room 9) more >>
• 11:00am - 12:00pm PBook Reading: High Performance Web Sites (Austin Convention Ctr, Room Day Stage) more >>
• 11:30am - 12:30pm PHow to Rawk SXSW: Achieving Geekgasm (Austin Convention Ctr, Room 19AB) more >>
• 11:30am - 12:30pm PThe Contextual Web (Austin Convention Ctr, Room A) more >>
• 1:30pm - 2:30pm PBook Reading: The Back of the Napkin (Austin Convention Ctr, Room Day Stage) more >>
• 2:00pm - 3:00pm POpening Remarks with Henry Jenkins and Steven Johnson (Austin Convention Ctr, Room A) more >>
• 3:00pm - 4:00pm PBook Reading: The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyp... (Austin Convention Ctr, Room Day Stage) more >>
• 3:30pm - 4:30pm P10 Things We've Learned at 37signals (Austin Convention Ctr, Room A) more >>
• 3:30pm - 4:30pm PBlood, Sweat, and Fear: Great Design Hurts (Austin Convention Ctr, Room B) more >>
• 3:30pm - 4:30pm PSponsored Panel: The Elephant in a Creative Designer's Living Room (Austin Convention Ctr, Room 5) more >>
• 5:00pm - 6:00pm PA General Theory of Creative Relativity (Austin Convention Ctr, Room A) more >>
• 5:00pm - 6:00pm PManaging the Media Blur (Austin Convention Ctr, Room C) more >>
• 5:00pm - 6:00pm PSponsored Panel: Interactive Media Trends - Are You On Top of It? (Austin Convention Ctr, Room 5) more >>
• 5:00pm - 6:00pm PWorst Website Ever: That's So Crazy, It Just Might Work (Austin Convention Ctr, Room 9) more >>
• 6:00pm - 8:00pm TGoogle Party (6-8pm) (Light Bar, 408 Congress Ave @ 4th St) more >>
• 8:00pm - 10:00pm TFrog Design / SXSWi Opening Party (8-11pm) (Mexican American Cultural Center, 600 River St) more >>

Sunday, March 9

• 10:00am - 11:00am PEveryone's A Design Critic (Austin Convention Ctr, Room A) more >>
• 10:00am - 11:00am PScope Creep and Other Villains (Austin Convention Ctr, Room 6) more >>
• 11:30am - 12:30pm PFrom Frustration to Elation: Getting Emotional by Design (Austin Convention Ctr, Room B) more >>
• 11:30am - 12:30pm PThe Real Dragon: Understanding the Web and Digital Media in China (Austin Convention Ctr, Room 6) more >>
• 2:00pm - 3:00pm PLogos: Why They're Irrelevant and Can Actually Hurt Your Business (Austin Convention Ctr, Room 10) more >>
• 7:30pm - 9:30pm T2008 SXSW Avalon Star? Bowling Event (7:30pm-12am) (Austin 300, 9504 North I-H 35) more >>

Monday, March 10

• 10:00am - 11:00am PThe Art of Self-Branding (Austin Convention Ctr, Room A) more >>
• 11:30am - 12:30pm PCore Conversation: Five Things Elite Designers Should Stop Saying (Austin Convention Ctr, Room Ballroom E) more >>
• 11:30am - 12:30pm PCore Conversation: Your Blog Is A Niche Community (Austin Convention Ctr, Room Ballroom E) more >>
• 11:30am - 12:30pm PSelf Replicating Awesomeness: The Marketing of No Marketing (Austin Convention Ctr, Room C) more >>
• 2:00pm - 3:00pm PJudo Moves for Defending Your Reputation Online (Austin Convention Ctr, Room 9) more >>
• 3:00pm - 4:00pm PBook Reading: Upgrade Your Life: The Lifehacker Guide (Austin Convention Ctr, Room Day Stage) more >>
• 3:30pm - 4:30pm P10 Tips for Managing a Creative Environment (Austin Convention Ctr, Room A) more >>
• 3:30pm - 4:30pm PDesign Eye for South By (Austin Convention Ctr, Room 18ABCD) more >>
• 4:30pm - 5:30pm PSXSW Clicks: Interactive Designers (Austin Convention Ctr, Room Day Stage) more >>
• 5:00pm - 6:00pm PCore Conversation: Coworking and the Evolution of the Independent Worker (Austin Convention Ctr, Room Ballroom E) more >>
• 6:00pm - 8:00pm TAustin Tech Happy Hour (6-8pm) (The Marq, 422 Congress Ave) more >>
• 7:30pm - 9:30pm TThe Great British Booze-up (7:30-10pm) (Shakespeare's Pub, 314 E 6th St) more >>
• 11:00pm - 1:00am TSXNW - South by Northwest 3rd Annual Geek Fest Party at SXSW (Iron Cactus, 606 Trinity) more >>

Tuesday, March 11

• 10:00am - 11:00am PLife After the i-Phone (Austin Convention Ctr, Room B) more >>
• 11:30am - 12:30pm PBook Reading: Lead Generation on the Web (Austin Convention Ctr, Room Day Stage) more >>
• 11:30am - 12:30pm PCore Conversation: Examining the Different Ways We Can Work (Austin Convention Ctr, Room Ballroom E) more >>
• 11:30am - 12:30pm PCore Conversation: Specialization vs. Doing it All (Austin Convention Ctr, Room Ballroom E) more >>
• 11:30am - 12:30pm PHow to Rawk After SXSW: Staying Inspired (Austin Convention Ctr, Room 18ABCD) more >>
• 2:00pm - 3:00pm PTuesday Keynote: Jane McGonigal (Austin Convention Ctr, Room A) more >>